HI kety frech. That nice content i would make this as my reference in my business. Katy, I came across your blog and this site and the information has been incredibly helpful. I will use this site as a resource going forward…Thanks! Thank you, Katy, for being able to condense a 1 year course into a few minutes of reading, without losing the quality of learning. What Is a Tagline? A slogan represents a specific product or ad campaign.
Unlike any computer. What Makes a Great Tagline? Marine Corps: The few, the proud, the marines. Las Vegas: What happens in Vegas, stays in Vegas. Disneyland: The happiest place on the earth. Cover Girl: Easy breezy beautiful Cover Girl. Subway: Eat fresh. Red Bull: Red Bull gives you wings. Taco Bell: Think outside the bun. California Milk Processor Board: Got milk?
AutoZone: Get in the Zone. The most recalled taglines: Nike: Just do it! Burger King: Have it your way. BMW: The ultimate driving machine. What does this tell us? Of all the things marketers think make a good tagline, only three things actually influenced likability: Clarity of message Creativity of phrasing Inclusion of a benefit This is actually great news for smaller brands. So how can you put this knowledge to work? How to Write a Great Tagline Writing the perfect tagline is a fun, creative challenge.
Give yourself enough time. You want to make sure you have the brain space and clarity you need to do it well. Know your Brand Heart. Your tagline is just another extension of your Brand Heart your purpose, vision, mission, and values.
Step 1: Write a paragraph that explains who you are and what you do. This can be a brain dump. As you continue to refine, remember: Likeability matters. Inject emotion. A compelling tagline needs an emotional hook, which is directly related to the brand benefit.
Less is not necessarily more. Go for a walk, grab some food, talk with a friend; anything to get your mind as far away from your tagline as possible.
Coca-Cola has changed their tagline more than a dozen times since People associate eating food with drinking Coke, likely thanks to that marketing campaign. My wife, Kayla, came up with this tagline for her food blog, The Sustainable Harvest. She wants people to create more healthy home-cooked meals and feel the joy that comes from it.
After about a dozen ideas, this is the one she landed on — to show you that it can take time and multiple ideas to decide on the right tagline. General Electric, another massively successful brand, once touted this tagline. Unlike the other brands, Death Wish Coffee sells a single product — coffee. Because of that, they can craft their tagline around that single product and use their marketing and development budget to create the strongest coffee in the world. Las Vegas became known on this single slogan!
Ready to create a tagline for your business? Click the button below to download my fill-in-the-blank worksheet with questions to guide the creative process:. Get My Tagline Worksheet. Try Sumo For Free. Your Site URL:. Email Address:. New Password:. Sign Up. Or Sign up with Google. What Is A Tagline? Bill Widmer Last Updated Aug 01, Can You Hear Me Now? Where do I want my business to be in years? What is it about your product that will make people's lives better? Now, evoke that with supreme economy.
This is not easy to do. That is why there are copywriters. A good slogan gets engrained in consumers' heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: "Your wife is hot. A tagline needs to say a lot with a little. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too.
That's a powerful tagline! Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you're doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy.
Not every slogan needs alliteration, a clever rhyme, or a pun. The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens.
Then that tagline gets triggered, and they think about your product.
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