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You can pick and play an artist-only radio station—Animal Collective radio, say, is only Animal Collective—and it will populate your music queue with the songs from that station, which than can be browsed, skipped, replayed, or downloaded to your library, just like music you would've searched for.

This is a brilliant way to do things—it keeps the playback experience streamlined into one place in the app, and it's just nice to be able to add and remove tracks from the radio station's playlist at will.

MOG's iPhone app isn't optimized for background audio or fast-app switching yet, which is a bummer, but the company promises that update's coming in a few weeks. The apps, while perhaps not quite as visually polished as some of the more established ones like Rhapsody, are solid and full featured right out the gate.

With cloud-based music services from Google and Apple seeming increasingly inevitable, ones like MOG have to offer some compelling features to grab users in the here and now: all I can eat, right to my phone, is definitely enough to get me interested. Any song can be downloaded either as a Kbps AAC-plus file the same format that streams to the phone or as a Kbps, high-quality file with better sound quality and larger files.

The radio impressed us, too. Subscribers to MOG. The radio option, once turned on, can help you discover new artists that are similar to the artist you currently listening to. I found the suggestions for "similar artists" to be fairly accurate.

You'll spend a lot of time on the Play Queue screen, where you can see any songs you've listened to recently. If you hold down on a particular song, you get the option to remove the song from the queue, clear all songs, download that song, or buy the song. Tapping the Buy option takes you to an Amazon. Annoyingly, MOG automatically restarts your queue when it runs out of songs.

On the other hand, it's never been an easy sell to convince people to pay for something they can't take with them should they decide to end their subscription.

MOG comes through with flying colors in every category, with the exception that it won't support multitasking the ability to play while you do other stuff with your phone on the iPhone until the next version comes out a few weeks from now.

The interface shines, requiring a minimum of taps for searching, browsing, streaming and downloading your online music collection as well as anything from MOG's catalog of over 8 million tracks.

And the crucial offline playback feature — even more important now that some cellphone companies are throttling bandwidth — allows you to download any song in the catalog in either a space-friendly Kbps AAC format or a better-sounding Kbps MP3.



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