Visual Acuity is then checked by reading a standard eye chart. The larger the bottom number of the fraction, the worse the vision. The Doctor will then put eye drops in the eyes to dilate, or open the pupils. The ophthalmoscope allows the doctor to check the internal health of the eyes. The surface of the cornea, the outermost portion of the front of the eye, is then examined.
A Glaucoma test may be given which measures the pressure inside the eyeball. Glaucoma is a disease of the eye where increased pressure inside the eyeball causes damage and results in a gradual loss of vision. You may also be given tests to determine color patterns and depth perception. Ask your healthcare provider which tests are right for you. Be sure to discuss all concerns and questions. Results vary and can include the following:.
There are so many choices of frame styles today; different shapes, different materials, different colors. The right eyeglass frame will contrast the shape of your face, repeat your best feature and be in scale with the size of your face. Frame materials such as titanium, stainless steel and plastic, as well as special features such as drilled rimless, flexible hinges and silicone nose pads are just a few of the many choices. The best way to choose a lens and lens treatments is to let an eyecare professional show you lens and lens options that would be best for you, based on your prescription, job, hobbies and lifestyle.
Do you need a lightweight lens? Impact resistant? Is glare a problem? Do you want your eyeglass lenses to darken in the sun?
Do you have trouble seeing while driving at night? What about eyestrain from the computer? At JCPenney Optical Centers, we carry all of the latest, technologically advanced lenses available — and the old standards, too! Your lens choice and Rx may also have an impact on what frame you can wear, so be sure to discuss all of your needs with us at the time you make your selection.
A 1 Year warranty is available for purchase and covers breakages and scratches with associated copays. The 1 Year warranty also includes Prescription changes up to 6 months. Warranty does not cover lost or stolen. See optician for details. We do not offer eyeglasses or eyeglass frames for purchase on-line for several reasons. The most important reason is fit. Even if you have a prescription for lenses, we need to measure your eyes. Eyeglasses are a custom order. It is best to try on the frames before you buy them to make sure they are the proper height and width for your face and that they are comfortable to for you to wear.
You will also want to make sure that the shape and color look good on you. After all, your eyeglasses will be a part of your everyday look and we want you to be satisfied that you have made just the right choice! For the most current selection and best pricing, stop into your local JCP Optical Eyecare Center today and speak to one of our knowledgeable eyecare professionals.
A payment in full is required on all eyeglass orders because the lenses are custom make for your personal visual needs and can be worn by no one but you. Today, contact lenses can be worn by almost everyone — even if you have astigmatism. Thanks to detailed reporting tools for evaluating customer interaction, such as expansion rate, site clicks and pages viewed, "we were able to draw conclusions about the impact these ads had on viewers," Pierson says. Overall, the spring collection campaign garnered 30M impressions.
That was 8. This was among our most successful efforts. The use of the store locator jumped eightfold during the test period, compared with a month earlier. Vision found that the Spring Collection digital campaign was more effective in driving revenue than a print campaign alone. Finally, JCPenney Optical's mobile presence was key in driving store traffic.
The use of store locators on mobile devices soared The company is now planning to invest much more in digital advertising as part of its total marketing strategy.
Consumer Insights. Search Search Think with Google. Approach Shifted traditional budgets to digital for its first online branding campaign Provided greater search exposure on desktop and mobile Tested Engagement Ads to bring its offline catalogs online Ran targeting advertising across the Google Display Network using interest-based targeting Ran YouTube TrueView ads to broaden reach and engagement.
Goal to drive in-store traffic JCPenney's main objective with this campaign was to drive in-store traffic through targeted digital impressions and conversions. Future investment in digital The very strong campaign results proved the value of Google online ads to JCPenney Optical.
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